www.foodengineeringmag.com/articles/90906-study-consumers-choose-food-and-beverage-products-based-on-total-sugar-not-sweetener-type
Study: Consumers choose food and beverage products based on total sugar, not sweetener type
No more than five percent of consumers say they seek to avoid a specific sweetener.
June 17, 2013
New research from Mintel on behalf of the Corn Refiners Association found consumers seek to avoid high levels of total sugar rather than any specific type of sweetener. A survey found around a quarter of all soda, bread and yogurt buyers say they want to reduce total sugars in the diet, but only between one and five percent say they want to avoid a specific sweetener like high fructose corn syrup. Mintel says the findings align with previous research from recent years.
