www.foodengineeringmag.com/articles/92044-coca-cola-most-popular-non-alcoholic-beverage-brand-while-v8-boasts-the-most-buzz
Coca-Cola most popular non-alcoholic beverage brand, while V8 boasts the most buzz
Market research firm YouGov released this year's rankings, which also showed some recovery among the energy drink category.
March 24, 2014
According to a new report from market research firm YouGov, 28 percent of Americans ages 18 and up purchased Coca Cola in the past 30 days. That makes it the most popular non-alcoholic US beverage brand, ahead of Pepsi, Diet Coke, Folgers and V8.
V8, however, led the firm's "buzz" scoring, which determines a score by subtracting overall negative from overall positive feedback. Coca Cola, Ocean Spray, Gatorade and Folgers rounded out the top 5 buzz scores.
Starbucks Doubleshot Energy+Coffee, Red Bull, Starbucks Doubleshot and NOS were energy drink brands that saw the most improvement in buzz scores after having taken a hit when 2012 reports linked 5 Hour Energy drinks to several deaths.
