When Michigan-based El Matador was established in 1976, its corn tortilla chips were made using an authentic Mexican process that had been passed down
through generations: Fresh-cooked corn was ground into masa using Mexican lava stones before further processing and seasoning took place. While the process hasn’t changed in more than 35 years, production of El Matador’s high-quality chips has skyrocketed since 2007, when the company was purchased by Garden Fresh Gourmet.