Food Packaging: Propel claims dominance in enhanced water category
Though only a small part of the $6.5 billion U.S. bottled water market, enhanced waters chalked up more than $200 million in high-margin sales last year, according to Jonathan Cronin, vice president of marketing for Clearly Canadian Beverage Corp., and category sales increased 124 percent last year. “It’s certainly captured interest among consumers, and at $1.09 for a 20 oz. bottle, retailers and distributors are saying, ‘This is something I should devote more shelf space to.’”
Propel’s sales almost tripled last year. Peach and kiwi-strawberry flavors join Propel’s four original flavors—berry, lemon, orange and black cherry—this year. The lightly sweetened water is fortified with three B vitamins and vitamins C and E. An 8-oz. serving contains 10 calories.