Focus on mass merchandisers packaging options as well as labels and shrink sleeves
Consumer goods companies, in an effort to stake out shelf space within these high-volume retailers, are complying with retailer demands in any way possible - including packaging specifications. According to "Club Store Packaging and Beyond," a new report written by packaging consultant Jim Peters and published by Packaging Strategies, discount mass merchandisers are emphasizing shelf impact, the use of multipacks, and logistical efficiencies such as the use of radio frequency identification (RFID) tracking methods.