Shiny bag catches AIMCAL's eye

Canada Bread Co. captured consumer attention and higher retail sales with metallized film packaging for its Dempster’s brand. The packaging recently was named Metallized Product of the Year by the Association of Industrial Metallizers, Coaters and Laminators.
Glitzy wrappers are more closely associated with beauty aids than bread, but the eye-catching effect is the same. In what is believed to be the first North American application of metallized low-density polyethylene (LDPE) to package white bread, Canada Bread Co.'s Dempster's brand not only significantly boosted sales, it recently captured product of the year honors from the Association of Industrial Metallizers, Coaters and Laminators (AIMCAL).

Etobicoke, Ont.-based Canada Bread introduced the silver-colored bilingual bags to Canadian consumers in March 2003. Besides grabbing attention, the package proved to be a powerful sales tool: 59 percent of respondents in a consumer survey indicated they would choose the Dempster's package over comparable brands, and three-quarters believed the package extended shelf life.

While spraying a mist of pure aluminum heated to 1,400

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

You must login or register in order to post a comment.



Image Galleries

Food Engineering's Food Automation & Manufacturing Conference and Expo 2015

Images from Food Engineering's Food Automation & Manufacturing Conference and Expo in Clearwater Beach, Florida, April 12-15, 2015. The event brought food and beverage processors and suppliers together to gain valuable information on the latest trends and technologies in manufacturing, automation, sustainability and food safety.


Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

Food Engineering

Food Engineering May 2015 Cover

2015 May

The May 2015 issue of Food Engineering explores effective tools for hitting manufacturing targets. Also, read how processors are looking for faster ways to detect harmful pathogens in food and beverages without sacrificing accuracy or reliability.

Table Of Contents Subscribe

Plant Facility/Site Issues

What issue about your current plant facility/site keeps you up the most at night?
View Results Poll Archive


Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +

Food Master

Food Engineering Food Master 2015Food Master 2015 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit to learn more.