With retailers and manufacturers under pressure to implement fast flow-through, cross-docking seems like a natural. So why aren't more food industry members practicing it?
Too long, indeed, for the generations of consumers who cut their teeth on McDonald's, and whose idea of home cooking is listening to the drone of a microwave. Cash on demand, news on demand, entertainment on demand - the way to keep consumers happy these days is to give them what they want, when they want it. Empty shelves won't do. Retailers know it, as do their suppliers.