Packaging innovations keep Sargento one step ahead
National distribution of 8-oz. shredded cheeses was completed in July. They join earlier rollouts of 12- and 16-oz. packages. The convenience feature eventually will replace zipper closures on other Sargento cheese products.
"Minimally, it's going to raise the bar for the category and increase awareness of slider technology," according to Brad Rostowfske, senior business manager at Sargento, a packager and marketer of cheese products. "It also could drive new growth in other categories of the store if the technology is applied to value-added products."