Food Packaging: New Snapple bottle combines form and functionality
Beverage marketer Triarc Beverage Group launched two new Snapple products -- Sun Tea and Hydro Thirst Quencher -- in a new 20-ounce PET (polyethylene terephthalate) plastic bottle developed by Graham Packaging Company.
The new design transforms the vacuum panels required for hot filling into finger grips angled in the shape of the Snapple logo. Mobil Chemical's high-gloss, biaxially oriented polypropylene (BOPP) shrink label, usually placed to cover the vacuum panels, is placed at the top of the bottle for visual impact.