The plan defines three key areas-FDA’s science base, its operational capacity and its policy and processes-in which strategic actions can help improve the FDA’s communication about the risks and benefits of regulated products. The plan also identifies more than 70 specific actions for the FDA to take over the next five years, including 14 that the agency commits to accomplishing over the next year. They include:
HWCF members have already committed $20 million to this joint initiative. The programs seek to raise awareness and increase the understanding of balancing a healthy diet with physical activity, particularly among children ages six to 11, and their parents and caregivers. The Foundation’s efforts will be monitored and evaluated by an independent group that will publicly report its findings. The HWCF consists of a combination of 40 companies and partner organizations, including the American Council for Fitness and Nutrition Foundation, PE4Life, the American Dietetic Association Foundation, and others.