Packaging

An energy boost for your coffee cup



Stok coffee concentrate can be found at convenience store coffee services, but the product is positioned more as an energy drink.


At first blush, White Wave Food’s Stok black coffee shots look like any other 0.5 oz. creamer in a Bosch thermoformed cup. The foil lid even declares it to be a non-dairy coffee product that has undergone aseptic processing.

Closer scrutiny, however, reveals Stok to be an energy drink, the fastest growing category in the beverage category. The tiny cup packs 40 milligrams of pure caffeine, the equivalent of an ounce of espresso. “Limit 2/day,” the package disclaims. “Warning: high caffeine.”

The Dean Foods division introduced Stok two years ago at convenience store coffee services. The Broomfield, CO, firm describes Stok as “a powerful caffeine hit” that “delivers a pop of pure, invigorating caffeine.”

“There is no other product available today quite like this,” states Trevor Bynum, Stok marketing director. “Imagine being able to add a little get up and go to your coffee simply by adding a single serving of Stok.”

Sweet and unflavored versions exist. Both are intended as a supplement to black coffee, which accounts for 51 percent of consumption, according to the National Coffee Association.  

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Plant of the Year 2015

Mars Chocolate was chosen as Food Engineering’s 2015 Plant of the Year. The first new Mars candy plant in North America in 35 years is not only LEED Gold certified, it’s highly automated as well.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

Food Engineering

Food Engineering April 2015 Cover

2015 April

The April 2014 issue of Food Engineering features the Plant of the Year: Mars Chocolate. The first new Mars chocolate candy plant in North America in 35 years is not only LEED Gold certified, it’s highly automated as well.

Table Of Contents Subscribe

Plant Facility/Site Issues

What issue about your current plant facility/site keeps you up the most at night?
View Results Poll Archive

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +

Food Master

Food Engineering Food Master 2015Food Master 2015 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.