While some produce farms and dairies near the damaged nuclear reactor site in Japan have been adversely affected by radiation fallout, other unaffected areas in the region have been branded as potentially contaminated as well, primarily due to a lack of understanding by consumers and media rumors.
For example, Far East processors and fisheries that are unaffected by the Japanese power plant radiation leakage are now having to explain to shareholders and customers that their food is safe. For example, China Marine Food Group, manufacturer of seafood-based snack foods, responded to shareholder concerns over possible radiation contamination of its seafood supplies.