About six years ago, General Mills turned its innovation strategy around when it launched its open innovation program, the General Mills Worldwide Innovation Network (G-WIN). G-WIN proved that some of the best ideas for products can come from outside General Mills.
“As we began to look outside of our walls for everything from big ideas to highly technical solutions, we recognized there was a huge opportunity to better connect with our existing suppliers at the front end of innovation,” says Jeff Bellairs, G-WIN senior director.