While California is now a major supplier of pomegranate juice, the rest of it originates in Middle East countries, but is not likely to be purchased directly from them.
Pomegranate juice is not likely to be consumed in a 100 percent pure state as most people would find its flavor much too sharp—let alone its cost. So it’s usually mixed with other juices—which sweetens the flavor and makes the juice more affordable. Today pomegranate concentrate sells for between $30 and $60 a gallon, whereas apple or grape concentrate goes for about $5-7 per gallon. The real issue for beverage processors is how to determine if a product is of the concentration the COA (certificate of authenticity) promises.