On May 7, snacking and beverage provider Mondelez International and D.E Master Blenders 1753, a leading coffee and tea company, announced their intention to combine and create a new coffee business called Jacobs Douwe Egberts.
According to Mondelez, whose brands include Gevalia and Carte Noire, the new company will be based in the Netherlands and hold leading market positions in more than two dozen countries. D.E Master Blenders 1753 includes brands such as Douwe Egberts and L’OR.