Nestlé USA announced Wednesday it will sell the 37-year-old Juicy Juice brand to private equity fund Brynwood Partners VII L.P. under its newly formed portfolio company, Harvest Hill Beverage Company.
Nestlé said terms and conditions of the transaction will not be disclosed, but Brynwood confirmed it is the largest transaction in the firm’s history. This transaction represents Brynwood’s sixth acquisition from Nestlé.