Whether it was for fresher breath, dental health or just for fun, Americans are giving up gum these days as consumers take a greater interest in mints, according to a recent report from Rabobank.
The report, titled “A Nation of Suckers,” says the US gum market went down 10 percent in sales and 20 percent in volume during the past five years. Gum sales fell in every category, which Rabobank said suggests a problem with the gum industry rather than an issue with a specific company or product.