This week Nielsen announced its 12 US Breakthrough Innovation Winners for 2015 which included nine food and beverage products from big names such as PepsiCo, MillerCoors, Kellogg’s and Kraft Foods.
“Breakthrough Innovation winners identify opportunities in consumers’ lives and fulfil unmet desires,” said Rob Wengel, senior vice president, innovation, Nielsen. “Today, consistently successful innovation is not a pipedream but a choice available to creative leaders. We uncovered the science of creating breakthrough innovations and winning in this dynamic and highly competitive market.”