The anti-obesity non profit Alliance for a Healthier Generation and a coalition of some America’s biggest beverage companies began work at four Los Angeles area neighborhoods as part of an initiative to help reduce beverage calories consumed by 20 percent per person by 2025.
The community initiative is a component of the national program developed last fall by the Alliance, The Coca-Cola Company, Dr Pepper Snapple Group, PepsiCo and the American Beverage Association (ABA) to decrease beverage calories in the American diet. Los Angeles and Little Rock are the first two cities announced in the community effort. Ultimately ABA says, 10 cities will be part of the community initiative.