The week after Food Engineering’s Food Automation & Manufacturing Conference and Expo, Kraft announced the iconic bright orange color of its Macaroni & Cheese sauce will be discontinued. While this might cause a sentimental pang in those who have fond childhood memories of the dish, the message was clear—food and beverage companies are in the throes of changing consumer tastes, habits and health concerns, as well as having to face a complex global economy. This theme was a thread woven into the sessions at FA&M, which took place at the Sheraton Sand Key Resort in Clearwater Beach, FL, April 12-15.