A California federal judge dismissed a lawsuit this week against Maker’s Mark distillery that alleged the bourbon manufacturer misled its customers by marketing and promoting its products as handmade.
U.S. District Judge John A. Houston rejected plaintiffs Safora Nowrouzi and Travis Williams’ attempt to sue the company for violating California law in terms of false advertising, unfair competition, negligent misrepresentation and intentional misrepresentation. The plaintiffs alleged they were misled by the Maker’s Mark’s label which touts its product as “handmade” despite its automated production process that uses little to no human supervision, assistance or involvement which is demonstrated on the Maker’s Mark website.