Popular burrito chain Chipotle Mexican Grill Inc’s claims of using no genetically modified ingredients on its menu items has proven to be a hit with consumers, but not everyone is happy.
Last week, Kaplan Fox & Kilsheimer LLP filed a federal class action law suit against Chipotle on behalf of California consumers who food from the restaurant since April 27. The lawsuit alleges Chipotle's marketing and advertising campaign that claims its menu does not contain genetically modified organisms (GMOs) is deceiving and misleads consumers because they say many of the menu items actually do contain GMOs.