Belgian brewery Martens has launched a new brand of beer, Dagschotel, which is packaged in PET bottles digitally printed with a smartphone application. The beer was created in coordination with the Belgian TV sitcom, “F.C. Kampioenen,” to promote its new movie.
With the app, the sitcom characters printed on the bottles deliver performances on a smartphone. When two bottles are brought together, the app creates a dialog between the characters—in effect, resulting in talking bottles.