In response to growing consumer demand for more natural products, global confectionery manufacturer Mars Inc. says it will remove all artificial colors from its human food products portfolio, including the M&M’s and Skittles brands, over the next five years. The Virginia-based company says it is working with its suppliers to find alternatives that meet its quality and safety standards—and maintain the vibrant colors consumers have come to expect from its brands.
“We’re in the business of satisfying and delighting the people who love our products,” says Grant Reid, president and CEO of Mars. “Eliminating all artificial colors from our human food portfolio is a massive undertaking, and one that will take time and hard work to accomplish. Our consumers are the boss, and we hear them. If it’s the right thing to do for them, it’s the right thing to do for Mars.”