The decision to use new packaging may be the result of a consumer trend or a desire to spruce up a brand’s image. But, whatever the reason, choosing the right type can be a daunting task. For more insight into the process, Food Engineering interviewed Ryan Till, product manager of packaging materials for Flavorseal, a developer of packaging systems and products specifically for the food processing segment.
Till: Selecting the correct packaging starts with understanding the product’s packaging requirements, everything from performance characteristics, such as oxygen barrier, UV barrier or puncture resistance, to functional requirements: Is the package intended for cooking? Will product be stored in the packaging after opening? How will the packaging look throughout its journey from the plant to the consumer?