Consumers around the world are easing up on the booze, according to recent research from Euromonitor International. Global alcoholic drink volumes declined 0.7 percent in 2015, registering the first negative growth rate for the first time in more than a decade.
Eastern Europe experienced the largest volume decline at 4.9 percent, followed by China (3.5 percent) and Brazil (2.5 percent). Volumes in Western Europe and Australasia remained flat, however, North America’s 2.3 percent growth provided a shot of optimism in an otherwise sobering global landscape.