The Brewers’ Voluntary Disclosure Initiative is a new approach by which beer companies will voluntarily include a serving facts statement on their products, as well as disclose ingredients on either the label or secondary packaging.
Labels continue to be a popular topic of discussion in the food and beverage industry. Simply put, consumers more than ever want to know what goes into the products they purchase. The beverage alcohol industry has successfully avoided scrutiny for some time, in part because of consumers’ willful ignorance when it comes to knowing how many calories are in their favorite drinks.
But this might not be the case for much longer. This week, trade association the Beer Institute says it is popping the top on transparency and urging its members to display specific consumer information on products, packaging or websites.