Knowing exactly what is and what is not in food and beverage products is of utmost importance for consumers, according to Innova Market Insights’ 2016 Top Ten Trends report. Products that have a clear label—meaning they not only use clean ingredients, but also include information on where the ingredients originated—are what consumers are seeking out. Organic products grew from 6 percent in 2013 to 8 percent in 2015, making the organic claim one of the fastest growing.
“Kroger’s newly introduced private label organic brand has done very well,” says Lu Ann Williams, director of innovation at Innova Market Insights and presenter of the Top Ten Trends session at IFT16 in Chicago on July 18. “If retailers continue to launch a product line, then that means it is selling.”