As the recent public outrage over an internal Google memo pooh-poohing diversity programs has shown, consumers are increasingly expecting transparency in how companies treat their employees and their surrounding communities. One way to do this is to install a corporate social responsibility (CSR) program.
Eight years ago PepsiCo piloted a different approach to social good with a purpose-driven business initiative called Food for Good (FFG). FFG generates no profit for the company, but uniquely takes advantage of the logistical expertise and technological knowledge of PepsiCo.