Less can be more in container performance when basic architectural principles are brought to bear. At least, that’s what Ropak Packaging Corp. contends.
Reducing package material for its all-natural potato chips had a lot of upside benefits, though Salem, OR-based Kettle Foods Inc. didn’t anticipate the negative reaction from some of its customers.
With customers demanding less material waste and manufacturing looking
for ways to trim transportation costs, the trend toward sustainable packaging
is gathering momentum.
While American food companies have progressed from flirtation to serious courtship of plastic containers, manufacturers in Europe, South America and Asia are tapping an expanding lineup of can shaping technology to revive flagging sales in some categories and kick-start consumer interest in others, according to Carolyn Takata, marketing director for Woodland Hills, CA-based Silgan Containers Corp.