Frozen McDonald's Mighty Wings a 10 million pound problem

The chain was unable to sell about 20 percent of the wings bought for a big Fall promotion.

December 23, 2013
KEYWORDS McDonald's / poultry
/ Print / Reprints /
/ Text Size+

According to a report from the Wall Street Journal, McDonald's has 10 million pounds of bone-in chicken wings in frozen storage after its Mighty Wings promotion this past Fall did not sell as well as expected. That represents about 20 percent of the wings purchased for the promotion. CEO Don Thompson admitted in an earnings call in October that the wings had performed "at the lower end of our expectations." McDonald's says it will bring back Mighty Wings at a discounted price of 3 for $2.99, as opposed to 3 for $3.69 or 5 for $5.59.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Shane O'Halloran

You must login or register in order to post a comment.



Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.


Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

Food Engineering

Food Engineering January 2015 Cover

2015 January

In this January 2015 issue of Food Engineering, we explore how robotics can play a role in pick-and-place, packaging, case packing and palletizing processes, and know where to implement robotic automation.

Table Of Contents Subscribe

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive


Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +

Food Master

Food Engineering Food Master 2015Food Master 2015 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit to learn more.