Ampac’s Pull Tab pouch like juice boxes but for alcohol
Company launches new format in the U.S. with new line of ready-to-drink cocktails
U.S. Food makers will now be able to use a ready-to-drink pouches for cocktails, with straw holes reminiscent of childhood juice boxes, but more grown up.
Ampac, a division of ProAmpac, will now be marketing and producing its Ampac Pull Tab beverage pouch in the United States for alcoholic beverages. Ampac’s Pull Tab award-winning beverage pouch first launched in Switzerland for a local juice brand in 2014.
The Ampac Pull Tab pouch is an alternative format to the traditional straw-punch beverage pouch.
Ampac currently produces this pouch for Festive Beverage and their WingDing line of Wine Cocktails. The target market is alcohol consumers between the age of 21 and 35, who are looking for a convenient and portable alcoholic beverage experience for boating, golfing, parks, beaches and sporting events.
“The Ampac Pull Tab pouch provides a new and unique experience for consumers. The new format provides consumer convenience and is a fun, unique way to enjoy a cocktail,” says Millie Nuño, ProAmpac’s director of marketing.
It is new to the beverage market and provides a hygienic protection of the straw hole with a tear away, customized Ampac Pull Tab label. The premade hole on the pouch body, covered by the label that is applied by fully automatic label dispensers, is novel for this application.
The convenient, easy-open pull tab feature allows for a larger hole to drink slurries out of — perfect for a frozen, ready-to-drink cocktail. Traditional pouches require the consumer to pour the contents into another glass before consuming.
The technology of this pouch is currently produced in Ampac’s Kirchberg, Switzerland location, but is now available in the United States.
The Pull Tab pouch also now includes alcoholic beverages in a larger sized format (375ml) compared to the original 200ml size pouch created for fruit juice based drinks. It is the only flavored cocktail beverage available in the United States in a single-serve stand-up pouch with a straw hole and easy-to-open tab.
The pouch can also be placed in the freezer and the product can be enjoyed frozen.
The pouch is truly portable in comparison to other competing products on the market. Specifically, it features an attached straw, which creates convenient straw access with no need to tear open the pouch or use a separate cup. The straw hole is also pre-cut so no piercing of the straw is needed, and it features a larger diameter straw providing a better drinking experience.
Because the beverage is in a pouch, there is no fear of glass breakage and it can be used safely outdoors. It’s also lighter weight compared to glass.
For more information: www.proampac.com