Manufacturing News / Innovation
General Mills has expanded its Worldwide Innovation Network (G-WIN) open innovation program.

General Mills expands innovation network

January 12, 2012
/ Print / Reprints /
ShareMore
/ Text Size+
Fiber One 90-Calorie Brownies
General Mills’ Fiber One 90 Calorie Brownies are a direct result of the company’s Worldwide Innovation Network, G-WIN. Source: General Mills.

General Mills has expanded it successful Worldwide Innovation Network (G-WIN) open innovation program to include emerging digital marketing technologies with the launch of G-WIN Digital. Through G-WIN Digital, the company seeks to connect with partners that have digital marketing technologies focusing on video, social, mobile and gaming.

G-WIN Digital leverages the benefits of open innovation to discover, pilot and share emerging digital marketing technologies with General Mills’portfolio of iconic brands.

G-WIN has already helped General Mills with products many consumers probably take for granted. Case in point: Fiber One 90-Calorie Brownies. While at-home bakers have used General Mills brands for decades, there’s a big difference between producing flour, baking mixes and pre-made, refrigerated dough and producing a shelf-stable, ready-to-eat baked good.

“This was the challenge faced by our snacks division when it wanted to add a tasty, wholesome brownie to the line of Fiber One products,” says Jeff Bellairs, G-WIN senior director. “While the Fiber One team created the idea and concept, and our R&D department had the expertise to make the perfect dough for this brownie, the teams realized they didn’t have the existing internal expertise and baking manufacturing capabilities to bake it.”

It was time to enlist an open innovation partner to save time and reduce risk in developing Fiber One 90-Calorie Brownies. “We found that partner in Hearthside Food Solutions, a company that General Mills has worked with for years on other product innovations,” adds Bellairs. “Hearthside had the baking experience, technical know-how and pilot plant facilities needed to bring the brownies to full-scale production.”

All of these factors contributed to a smooth startup, while maximizing efficiency in terms of time and General Mills’ investment. By collaborating with an open innovation partner, the Snacks division estimates it saved up to 12 months in terms of taking the product from concept to launch. In addition, Hearthside has shared in the marketplace success of the brownies with a sizeable increase in its business with General Mills in 2011.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Fabulous Food Plant: Paramount Citrus

Learn more about this fabulous food plant in Food Engineering's article, found here.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

THE MAGAZINE

Food Engineering Magazine

Food engineering magazine 2014 april cover

2014 April

Catch a preview of the Powder and Bulk Show in this April 2014 edition of Food Engineering. Also, be sure to check out a coffee stick making a real stir and a major advancement in the the pet food industry.
Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

 

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.pnglinkedin_40px.png