Packaging

What goes with a donut?

November 1, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
The donut shop experience can be replicated at home with Krispy Kreme’s three new coffee blends. Source: Krispy Kreme Doughnut Corp.


Just as gas stations morphed into convenience stores, donut shops evolved from coffee shops. Mindful of its roots, Krispy Kreme Doughnut Corp. is updating its java line, including an overhaul of the to-go bean bag.

The fresh-lock bags feature new graphics depicting different coffee-drinking occasions, including the office, at home and-where else?-a donut shop.

The overhaul also represents a scaling back, according to Lafeea Watson, media manager in Krispy Kreme’s Winston-Salem, NC headquarters. Instead of five varieties, the chain now packages Signature House, Signature Dark Roast and Signature House Decaf in 12-oz. bags. “We found there wasn’t a significant difference between the [former] bold and rich roasts,” she explains.

“Only about 20 stores in the country” sell the coffee bags, says Watson, not including Krispy Kreme’s 650 locations worldwide. And while competitors such as Dunkin’ Donuts have muscled their way onto grocers’ shelves, the number of brands in the retail coffee channel has surpassed critical mass, and Krispy Kreme is focusing on the Internet and its own stores for coffee sales.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Kevin Higgins, Senior Editor

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Fabulous Food Plant: Paramount Citrus

Learn more about this fabulous food plant in Food Engineering's article, found here.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

THE MAGAZINE

Food Engineering Magazine

Food engineering magazine 2014 april cover

2014 April

Catch a preview of the Powder and Bulk Show in this April 2014 edition of Food Engineering. Also, be sure to check out a coffee stick making a real stir and a major advancement in the the pet food industry.
Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

 

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.pnglinkedin_40px.png