Stevia’s future looking sweet

Sales of the sweetener are projected to reach $490 million in 2016.

January 24, 2014
/ Print / Reprints /
/ Text Size+

Future looking sweet for Stevia

According to market researchers, the global Stevia market could reach $490 million in 2016. That market is currently worth $304 million, with 4,100 tons sold in 2013—a 6.5 percent increase over 2012’s sales figures.

The sweetener is made by extracting flavor from the Stevia Rebaudioside plant, native to South America. Stevia extracts are up to 300 times sweeter than sugar, but don’t affect blood glucose levels in the same way.

“As rising levels of obesity and diabetes continue to generate headlines, there has never been so much emphasis on reducing our caloric intake as well as consuming healthier foods and beverages,” says Zenith senior market intelligence consultant Davide Deiana. “After persistent efforts by key producers, which led to widespread legislative approval, Stevia is finally being recognized for its natural, zero-calorie, sweetening properties.”

The use of steviol glycosides as a food additive was approved in the European Union in 2011, and the US in 2008. In Japan, Stevia is widely used as a sweetener.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

You must login or register in order to post a comment.



Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.


Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

Food Engineering

Food Engineering January 2015 Cover

2015 January

In this January 2015 issue of Food Engineering, we explore how robotics can play a role in pick-and-place, packaging, case packing and palletizing processes, and know where to implement robotic automation.

Table Of Contents Subscribe

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive


Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +

Food Master

Food Engineering Food Master 2015Food Master 2015 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit to learn more.