Manufacturing News
TECH FLASH

Don’t Call it a Comeback

Convenience, portion control and sustainability emerge again as major packaging trends.

February 26, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

Much like consumers themselves, food and beverage packaging must juggle several priorities: On-the-go eating for the fast-paced lifestyle that’s become the norm; portion control to address health and wellness concerns; and sustainability benefits to satisfy eco-conscious shoppers. As a result, there’s  a renewed focus on convenience, portability and sustainability—trends so well-established they might be considered classics.

PACK EXPO International 2014(McCormick Place, Chicago; Nov. 2-5) will offer food and beverage brand owners a chance to explore the latest packaging innovations for meeting these demands. For a preview of these technologies, we spoke with Jorge Izquierdo, vice president, market development of PMMI, The Association for Packaging and Processing Technologies, which owns and produces the PACK EXPO family of trade shows.

 

Q. Let’s talk formats. As a result of these trends, what can we expect to see more of in 2014?

A. Modern packaging is all about adjusting to the needs of changing consumer lifestyles. People appreciate convenience more than ever. Over-scheduled parents have over-scheduled kids, and then go to work and find they’re busier than ever. Consumers demand both portability and assurances that the food they carry with them will be tasty and nutritious.

As a result, we see a rise in popularity for pouch-styled food and beverage packages among both consumers and retailers. Besides often costing less to ship, pouches take up less shelf space in stores and in consumers’ homes. Furthermore, this format often provides ample billboard space for innovative and eye-catching print effects and graphics to enhance shelf appeal.

Health concerns also will continue to drive major changes in package design. Consumers are reacting positively to smaller packaging and smaller, single-serve portion options. Moreover, consumers like resealable packages as a way to reduce waste and save money. They can be environmentally sensitive and still enjoy what they want when they want it.

 

Q. How do these current trends in packaging meet demands for minimal environmental impact and what are some challenges?

Concern for the environment is not a fad; it is simply a fact for today’s food and beverage manufacturers. Companies are seeking ways to minimize their carbon footprint by streamlining operations, using eco-friendly materials, and reducing material usage with different structural designs.

Although reducing material through light-weighting or innovative design often boosts sustainability scores, it is critical to ensure that the package retains its structural integrity. Packaging that doesn’t perform by protecting the product can result in wasted resources and cost. Products that make it all the way to store shelves and are not purchased because they appear damaged can actually contribute to fully-costed waste: the largest drain on both environmental and financial resources that a brand owner can experience.

 

Q. What advice would you give product manufacturers looking to grow in 2014 and beyond?

A: To help food and beverage manufacturers leverage opportunities and adapt to evolving demands, PACK EXPO International 2014 will offer insight on trends and cutting-edge technologies – and will be North America’s largest resource for discovering processing and packaging innovation. Brand managers and package designers looking for inspiration will have resources such as The Brand Zone, where the latest and greatest in paperboard, glass, metal, plastic and flexible packaging will be featured. Attendees focused on food and beverage processing will find what they need, too; one in five exhibitors will present technology solutions for processing. While The Processing Zone will clearly be a hub for such technologies, these exhibitors will be found throughout the show.

 

 

For more information, visit Packexpo.com.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Shane O'Halloran

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive

Food Engineering

FE September 2014

2014 September

The September 2014 issue of Food Engineering explores how lean manufacturing, quality improvements and increased automation helps processors meet rapidly changing demands. Also, read how robotics, advanced machine controls, software and OEE are just a few of the tools that can boost productivity on packaging lines.

Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +