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Food Packaging:
Innovation, functionality saluted with packaging awards

December 3, 2004
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Hershey Foods and Smithfield Packing Co. were among the honorees in packaging award competitions held in conjunction with the recent PACK EXPO Las Vegas show.

Triple-duty packaging for processing, retail display and microwave heating from Cryovac was among a bumper crop of awards for packaging design at PACK EXPO Las Vegas.
Smithfield pioneered the used of Cryovac's Simple Steps heat-and-serve package, which was honored by the Institute of Packaging Professionals with a 2003 AmeriStar award for technology in the food category. The same vacuum-skin packaging is used for processing the meat, displaying it in a clear-view package, and re-heating the entrée in a home microwave without slitting the bag. Simple Steps earlier received a gold DuPont Award and was spotlighted in Food Engineering's April issue.

Golden Mummy awards for applications using ExxonMobil Chemical films went to Kraft Macaroni & Cheese, Gorge Delights Pear Bar and Hershey milk chocolate bars. Hershey replaced foil, paper and tissue packaging with high-barrier OPP films to improve product freshness, increase tamper evidence and enhance the shelf appeal of the candy.

For more information:
Jay Wilson, Cryovac, 864-486-8605

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