Eight years ago PepsiCo piloted a different approach to social good with a purpose-driven business initiative called Food for Food (FFG). FFG generates no profit for the company, but uniquely takes advantage of the logistical expertise and technological knowledge of PepsiCo.
Today’s food manufacturers face a whole host of new challenges. A shift in consumer needs and demands driven by the increasingly diverse needs of all consumer groups, such as singles, empty nesters and smaller family units, have likely been the greatest disruptors.
When the Girrbachs were looking for ideas to start a food business, they originally considered the microbrewery market, but decided not to do beer. They instead looked at potato chips and realized years ago there were many regional chip manufacturers that have gone away.