Food Safety

Customer loyalty cards key ingredient of track and trace

April 6, 2010
/ Print / Reprints /
ShareMore
/ Text Size+
While some people consider them a privacy infringement, customer loyalty cards can prevent consumption of contaminated foods.


There’s no question that customer loyalty cards can be a valuable tool in preventing consumers from eating contaminated foods. According to Center for Science in the Public Interest (CSPI) Food Safety Attorney Sarah Klein, rather than the few retailers who now make use of customer loyalty cards as a track-and-trace tool-such as Costco, Wegmans and Price Chopper-all retailers should use the tool to alert customers when they purchase food products that are later recalled.

A year ago, CSPI called on retailers to begin using their cards to help in the recall process. According to Klein, who cites an AP article discussing how CDC made use of critical information gleaned from the cards, the cards speeded identification of the contaminated salami that sickened nearly 250 people in 44 states, preventing a much bigger outbreak from occurring. This successful outcome, she says, should get other retailers thinking about how they can protect their customers when the next outbreak hits.

The bonus cards swiped at grocery stores can do more than save consumers money and generate powerful marketing databases, says Klein. The cards can help retailers contact consumers via phone or email, warning them not to eat a contaminated product.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Fabulous Food Plant: Paramount Citrus

Learn more about this fabulous food plant in Food Engineering's article, found here.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

THE MAGAZINE

Food Engineering Magazine

Food engineering magazine 2014 april cover

2014 April

Catch a preview of the Powder and Bulk Show in this April 2014 edition of Food Engineering. Also, be sure to check out a coffee stick making a real stir and a major advancement in the the pet food industry.
Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

 

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.pnglinkedin_40px.png