Everything Old Is New Again

March 22, 2003
/ Print / Reprints /
ShareMore
/ Text Size+
Demand for convenience is giving fresh legs to foods in aerosol cans



The technology that enables processors to package food in aerosol cans hasn't changed much in 30 years. But impressive sales growth and expanding applications are boosting industry interest, and the once-dormant packaging application is emerging as a hot option in the convenience-food category.

The advent of the seamless aluminum can brought big improvements in the package's delivery abilities 15 years ago. Still, lack of promotion and a kitschy image conspired to depress growth until Nabisco put some marketing muscle behind cheese in aerosol cans a few years ago. Sales took off, copackers jumped in to fill grocers' demands for private-label counterparts, and a packaging star was reborn.

Two barrier systems are available for food, though piston systems account for most of today's growth, according to Fred Spohr of CCL Container. The system relies on pneumatics: 130 psi of gas, typically nitrogen, are injected below a piston head, propelling a viscous food above out of the can when the top valve is depressed. More products are being packaged that way because "consumers are looking for convenience and marketers have to find a way to make their products stand out," says Spohr.

"The filling capacity for these types of containers has at least tripled in the last four years," adds Bernie Brooke of Bloomingdale, Ill.-based Terco Inc., one of a handful of manufacturers of aerosol filling equipment. Cheese fill speeds range from 60 to 300 cans a minute, he says.

Signature Brands LLC is one of the latest food processors to add piston-can filling capacity. Three years ago the Ocala, Fla., food and dessert decorating company began working with copackers to produce Betty Crocker icings in an aerosol can. This month, "we'll be moving packaging in house with our own line," reports Gary Stenzel, vice president of operations. "We know how to mix, transfer and fill cans without product separation, and we're working with our suppliers to get up to speed on gassing, plugging and crimping the containers."

Pillsbury tried a similar aerosol product in the mid-'80s, "but they were going after a much larger market," Stenzel says. The Betty Crocker branded version (General Mills owned Signature from 1970 until 1987) is more of a niche product, and sales suggest it's found its niche. "The seasoned decorating artist will continue to use our icing in a tube, but the no-mess, no-cleanup convenience of the can appeals to those of us who just want to get the job done," he says.

Signature isn't the only firm dabbling in new aerosol applications for food. Carmel, chocolate, fruit toppings and candy have been tried, with varying degrees of success, and a light butter is among the new applications debuting this year. Supermarkets have experimented with cream cheese for a couple of years, but the retail price is double that of an 8-oz. brick. "It's a great idea," believes Steven Fay, sales VP at Berner Foods Inc., "but packaging is probably 35 percent of the cost equation vs. 1 percent for a thin film wrapper." It also requires refrigeration.

Shelf-stable cheese is another matter, and Roscoe, Ill.-based Berner is riding a sales swell that has boosted the category above $94 million in recent years. Fay expects another 10 percent spike this year, thanks in part to growing grocer demand. Berner is setting the pace in run rates. With additional equipment and mechanical tweaking, Fay says Berner's rapid-flow, bottom-up fillers could churn out as many as 400 8-oz. cans a minute.

Delavan, Wis.-based Dairy Source added aerosol capacity in 1996. "We altered our cooking process two years ago to include European technology that eliminates any air pockets during the cooking process and in the filling," explains Tony Steinman, Dairy Source's president. Result: even product discharge and no unpleasant splattering when an air bubble reaches the valve.

"Like any one-supplier category, aerosol cheese was limping along until there was competition," Steinman reflects. "Now companies are doing more promotion, it's getting more facings, and consumers are more aware of the product."

Success breeds imitation, and low-price cheese sauces in aerosol cans are cropping up. Established players produce a cheese spread, which has a standard of identity. And industry-innovator Nabisco no longer makes its Easy Cheese line. Sister company Kraft has taken over production, though Nabisco continues to cross-promote it with its crackers.

Adding aerosol-filling capacity is a seven-figure investment decision, and a major food company would have to build any new categories before too many others jumped in. But trade accounts are beating a path to copackers' doors with new application ideas, making the outlook for food in aerosol cans bullish.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Kevin Higgins, Senior Editor

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Fabulous Food Plant: Paramount Citrus

Learn more about this fabulous food plant in Food Engineering's article, found here.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

THE MAGAZINE

Food Engineering Magazine

Food engineering magazine 2014 april cover

2014 April

Catch a preview of the Powder and Bulk Show in this April 2014 edition of Food Engineering. Also, be sure to check out a coffee stick making a real stir and a major advancement in the the pet food industry.
Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

 

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.pnglinkedin_40px.png