Packaging

Pour like an Egyptian

January 10, 2012
KEYWORDS bottles / caps
/ Print / Reprints /
ShareMore
/ Text Size+
When a brand name refers to one of the Seven Wonders of the Ancient World, two assumptions could be made:

• The package will carry a facsimile of the Wonder.

• No licensing fees will be required for its use.

department
Pyramid Breweries’ year-round beers, including the popular Apricot Ale and Hefeweizen styles, feature a new graphic treatment that returns the pyramid logo to prominence. Source: North American Breweries.


In an unfortunate misstep, Pyramid Breweries shattered the first assumption a few years ago, but new ownership is bringing back the wonder. Keg-pull handles and labels on Pyramid’s year-round beer bottles feature graphics with pyramids front and center and Mount Rainier in the background, restoring a look almost as old as the brewery itself.

Founded in Seattle in 1984, Pyramid’s early growth in the Pacific Northwest was followed more recently with years of struggle. The company was sold in 2008 to a Vermont-based brewery, which introduced label graphics with “an architectural element, in the shape of a pyramid,” Brand Manager Ryan Daley explains. “That was a big miff.” Now, Pyramid is part of the portfolio of North American Breweries (NAB), a Rochester, NY entity that includes Genesee Brewing, and the pyramids are back.

Pyramid remains firmly in the craft-brew column, and a new brew master in the flagship Seattle brew pub is creating new recipes and small batches to gauge styles with appeal to the drinking public, says Daley, who has managed Pyramid from NAB’s Buffalo, NY office since this spring. The craft category continues to enjoy double-digit growth in a shrinking overall beer market. A unit of KPS Capital Partners, New York, NAB straddles the craft and mainstream markets. The Brewers Association ranks NAB as the US’s seventh largest brewery, a notch above Boston Beer Co., brewer of Samuel Adams.  

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Kevin Higgins, Senior Editor

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Fabulous Food Plant: Paramount Citrus

Learn more about this fabulous food plant in Food Engineering's article, found here.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

What was your favorite part of FA&M 2014?

View Results Poll Archive

THE MAGAZINE

Food Engineering Magazine

Food engineering magazine 2014 april cover

2014 April

Catch a preview of the Powder and Bulk Show in this April 2014 edition of Food Engineering. Also, be sure to check out a coffee stick making a real stir and a major advancement in the the pet food industry.
Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

 

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.pnglinkedin_40px.png