Yasso redesigns packaging for frozen novelty products
Frozen Greek yogurt brand Yasso has redesigned its packaging to feature an upgraded design with a more prominent and distinct logo.
Expanding across Yasso's entire portfolio of frozen Greek yogurt bars, sandwiches, chocolate coated bars, poppables and mochi, the new packaging features new food photography spotlighting the brand's flavors and utilizes an eye-catching color system to unify innovation platforms. The Yasso logo was also refreshed now encased in an electric, dripping blue at the top of all cartons creating an easily identifiable brand block on shelf.