With consumers worldwide turning more and more health conscious, food and ingredient manufacturers are focusing on launching products targeted toward the wellness needs of people of all ages. This escalation for fortified and functional foods has paved the way for the growth of the nutraceutical ingredients industry.
The soaring concerns over improper nutrition and the intensifying rate of obesity have led to changes in meal consumption trends. In addition, changing lifestyle patterns and the multifold increased consumption of junk food have resulted in an influx of new diet health paradigms. Besides obesity, heart disease continues to be a leading cause of death in most developing countries worldwide, followed by osteoporosis, cancer and arthritis among many others.