PepsiCo announced a global packaging goal intended to double the percentage of all beverage servings it sells delivered through reusable models from 10 to 20% by 2030. This is part of PepsiCo Positive (pep+), the company's strategic goal that puts sustainability and people at the center of how the company will create growth and value.
Offering its beverages in reusable packaging and on platforms that eliminate the need for single-use virgin plastic has been an element of the company's Sustainable Packaging Vision since 2018, when PepsiCo invested more than $3.2 billion to acquire SodaStream, a reuse platform, and expressed its commitment to a circular economy for plastics by joining the New Plastics Economy Global Commitment. Reuse is also a critical lever to meet PepsiCo's goals to reduce virgin plastic per serving by 50% by 2030 and to become Net Zero by 2040, and progress toward these goals will also be driven—in partnership with the company's bottlers—by increasing recycled content in its packaging.