CRB has announced that Katie Ireland, a packaging expert with more than two decades of experience across global brands including Starbucks, Kellogg, Ford Motor Co., Unilever and Hershey, has joined the company as a senior packaging engineer. Ireland’s arrival bolsters clients seeking holistic packaging, equipment and line design that maximizes a product’s shelf life, safety, ease of use and marketing appeal.
“In an intensely competitive environment, manufacturers are more focused than ever on product packaging that’s safe, simple to use and can capture consumer attention,” says Jason Robertson, CRB’s vice president of food and beverage. “No one is more locked in on those goals than CRB, and few in this industry can match Katie’s deep packaging credentials and impact. We can’t wait to see what she’ll do for clients.”