Pepsi Co. announced the celebration of its 125th anniversary where it has lived at the center of pop culture—in sports, music, and entertainment—and look ahead to the brand’s next 125 years. On August 28, the brand will be offering free Pepsi to everyone across the U.S., and over the course of the 125 days leading up to New Year’s Eve, the brand will launch 125 various types of programming including immersive events, social content moments and giveaways. Each touchpoint and its corresponding programming will revisit and reimagine the moments throughout the brand’s history just as the new Pepsi logo, which pays homage to past brand looks, comes to life.