With a new generation of eco-conscious consumers choosing to support brands that employ sustainable practices over those that do not, companies must continue building on their sustainability efforts. Creating a loyal customer base requires a product that consumers will love and packaging that adds convenience, helps preserve freshness, and aligns with a sustainable lifestyle. This may be especially important for the plant-based foods space.
Reclosable flexible packaging allows brands to differentiate themselves from other plant-based food products and appeal to long-time non-meat eaters like vegetarians and vegans who are concerned about the environment. When eco-conscious consumers know that their food’s packaging has a positive impact, it can bolster their satisfaction with the product and brand.