Factor announced the opening of a new production center in Goodyear, Ariz., to further scale the ready-to-eat brand. The 300,100-sq.-ft. facility will serve as one of the largest industrial kitchens in the U.S.
Factor was born in 2013 out of Chicago, with a focus to provide RTE meals that fuel active lifestyles. The brand has been on a growth trajectory. Since its acquisition in 2020 by the HelloFresh Group, Factor has been leveraging HelloFresh’s direct-to-consumer capabilities and technology infrastructure, and achieved growth. Additionally, Factor has increased its menu offering by 75%, with meals including more keto, calorie smart, protein-plus, vegetarian and vegan dishes.