Gen Z and Older Millennials Dictate Beverage Direction
A new report from The Hartman Group, called the "Modern Beverage Culture 2023,” offers valuable insights on consumer preferences, and how simple ingredients are winning the day.
There’s a reason why global beverage manufacturers offer so many choices: 71% of consumers always have a beverage with them. The growth in this category touches all demographic groups, and a common theme from a new Hartman Group report, “Modern Beverage Culture 2023,” shows consumers want more nutrition and simple ingredients from their beverages.
The new report offers insights into generational preferences and prime consumer considerations in 2023. According to the report, these six drive the beverage market: taste, hydration, nutrition, experience, energy and pairing.