Food and Beverage Ontario Launches Recruitment Campaign
Food and Beverage Ontario has launched a marketing campaign for its workforce development initiative, CareersNOW!. The campaign seeks to connect students and jobseekers with employers as a solution to the growing labor shortage in the sector.
The CareersNOW! program was launched in 2020 in response to the workforce shortage and ongoing challenges stemming from the COVID-19 global pandemic. The initiative is funded by Ontario's Ministry of Labour, Immigration, Training and Skills Development through the Skills Development Fund. The program, now in its third year, has made progress, including engaging with more than 3,000 jobseekers and students, working with 400+ employers, and creating more than 600 jobs.